Association for Coaching

Objectives & Goals

To actively advance education and best practice in Coaching
To develop and implement targeted marketing initiatives to encourage growth to the industry
To promote and support development of accountability and credibility across the industry
To encourage and provide opportunities for an open exchange of views, experiences and consultations
To build a network of strategic alliances and relationships to maximise the associations' potential

To build a coaching community on a global scale, where there is sufficient need and potential for coaching
To grow an international membership base to a minimum of 25,000
To align or partner with individuals and organisations whose purpose and aspirations align with our own, bringing coaching deeper into business and society
To build a vibrant, energising and knowledge rich online environment to support the professions sustainable growth and development.
To position the AC at the leading edge of the professions evolution, enabling the AC to be the coaching community of choice for personal/professional coaches, organisations and corporations involved in the profession