Press release

Association for Coaching launches its first book

Association for Coaching, August 25, 2006: The Association for Coaching is launching its first book – Excellence in Coaching, the Industry Guide. Published by Kogan Page, it contains high level contributions from key figures within the coaching profession including Anthony Grant, John Whitmore, Ian McDermott, Graham Alexander, Cary Cooper, Katherine Tulpa, Peter Hawkins, Michael Neenan, Alex Szabo, Phillipe Rosinski, Carol Wilson, Allard de Jong, Hetty Einzig, Frank Bresser, Maria Alicia Pena and Geoffrey Abbot.

The book is set to become the definitive guide for developing and operating a coaching practice and includes the latest research, coaching models and hands-on knowledge about business and private coaching, within the UK and internationally.

Topics covered include an overview of coaching, coaching within organisations, setting up and running a coaching practice and ethics in coaching. It also contains the latest tools and models for coaching including behavioural coaching, solution focused coaching, NLP coaching, transpersonal coaching, integrative coaching and inter-cultural coaching.

The development of the book aims to support the work of the Association for Coaching, which is dedicated to raising the standards and professionalism of the coaching industry.

Katherine Tulpa, Chair of the Association for Coaching comments: “This is something we have wanted to develop for a long time. It formally brings together the thought-leaders within our industry, while at the same time promotes the use of best practice and ethics within the coaching profession. The time is right for a book of this kind to be published and it has taken a lot of hard work and co-ordination from all the people involved in producing it.”

Excellence in Coaching, the Industry Guide, will be available from 5th September, priced at £24.95 and can be ordered via the bookstore on www.associationforcoaching.com or by contacting excellence@associationforcoaching.com.